trend reports.

At SLG, beauty has always been more than just products on a shelf. It is culture, identity and self-expression.

Over the last 40 years, the industry has transformed. We’ve seen the rise of social media, the emergence of influencer-led brands and today’s growing focus on sustainability and wellbeing.

That’s why we partnered with the British Beauty Council to create the Beauty Pulse report. It’s a moment to pause and listen to what consumers are really saying. The industry is thriving with creativity and innovation, but it is also facing real pressures around trust, inclusivity, sustainability and the role of social media.

As an independent brand owner and incubation platform, SLG has always moved fast, adapted to cultural shifts and anticipated what’s next. This report continues that spirit. It is a resource for our partners, peers and the wider industry as we navigate the future of beauty together.