trend reports.

At SLG, beauty has always been more than just products on a shelf. It is culture, identity and self-expression.

Over the last 40 years, we’ve seen the beauty industry evolve at an extraordinary pace. From the rise of social media and influencer-led brands to the growing influence of AI, the way consumers discover, experience and engage with beauty continues to change.

Now in its second year, our Beauty Pulse report explores these shifts and what they mean for the future of our industry. Beauty Pulse 2026 reveals a generation of consumers who are more informed, more questioning and more vocal about what they expect from beauty brands. From increasing demands for authenticity and representation to greater scrutiny of product claims, the message is clear: trust, transparency and real connections matter more than ever.

As an independent brand owner and incubation platform, SLG has always embraced change, challenged convention and anticipated what’s next. This report continues that spirit, offering valuable insights for our partners, peers and the wider industry as we navigate the challenges, opportunities and future of beauty together.