We are passionate about eliminating "problematic" packaging and reducing "unnecessary" packaging through innovative design.

We want our packaging to be reusable, recyclable and compostable wherever technically and economically possible.

We want to clearly communicate recycling instructions to empower and educate our consumers.

We want to use raw materials from sustainable sources, including palm oil, palm kernel oil and their derivatives, where the principles and criteria of the Roundtable Sustainable Palm Oil Standards (RSPO) have been implemented.

We carefully consider the use of natural ingredients wherever possible.

We favour upcycled lead ingredients created as by-products within the food industry as well as those with a positive socio-economic impact, such as Fairtrade certification.

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We will continue to explore:

- plastic-free and enzymatic recycled plastics

- green propellant for aerosols

- recycled materials for lifestyle items

- solid formats and concentrated products as well as refillable solutions

We take an environmentally conscious approach to our energy and water usage and wastage across all of our business activities.

We will further our understanding of carbon emissions created in both our own operations and those of our wider supply chain (Scope 1-3 Greenhouse Gases) to influence and drive positive change in the future.

We will reduce our carbon footprint and look to work with supply partners that share our values and are based within the location of markets we supply, where feasible and practical.

We encourage our teams to consider ways of reducing their carbon footprint in their daily activities. This includes supporting alternative virtual solutions for travel; switching off electrical appliances; running heating and cooling on energy-efficient settings; seeking digital alternatives to paper and printing.

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We work with environmental groups that take part in direct action to help change policy and behaviours and who can support us in the achievement of our own sustainability goals.

Our social responsibility commitment underpins our vision of being a responsible employer who establishes minimum standards with respect to recruitment, reward, employee relations, employee engagement, training and how employees can communicate their views.

We expect our suppliers to meet our responsibility standards and expectations for business conduct, labour practices, workplace safety as well as environmental stewardship.

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We will actively support local charitable and community projects in our local vicinity that reflect our own ideologies and where we can make a real and tangible impact in the areas of:

- Environment

- Community

- Mental and Physical Health

- Business philanthropy to entrepreneurs from minority and/or disadvantaged backgrounds

We will only use providers offering sustainable energy in our commercial premises by 2025.

We will carry out impact assessments on our own carbon footprint (by 2023) and that of our key suppliers (by 2025) to determine our roadmap and future targets.

We aim to be zero-to-landfill from our general waste from all of our office-based business activities.

We will reduce our printing and copy paper usage by 75% in our office-based activities.

We will use only sustainable solutions wherever available in our office environment.

We will build meaningful partnerships with local beauty banks and charitable organisations as avenues for surplus and end of line stock to avoid landfill.

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We are donating 1% of all net sales revenue on our sustainable haircare brand, Rhyme & Reason, to non-profits and individuals working together to implement sustainable environmental practices through our membership of 1% of the Planet.

We build our sustainability goals into our everyday workplace practices, including onboarding of new employees, training and development of existing employees and through effective communication ensuring each and every individual is aware of how they can play a part in achieving our goals.

We encourage our employees to be healthy and emotionally resilient, and support and create a healthy and positive working environment where our teams are free to discuss openly and transparently.

We aim that all key suppliers will be audited to a minimum 4-pillar (2 additional pillars of Business Ethics and Environment) SMETA/SEDEX, or a similar standard by 2025.

We aim that in 2022 everyone across our business will have the chance to take a day out to support local charities and we hope by the end of the year to have given back 750 volunteering hours to help support worthy causes in our community.

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We aim in 2022 to make available four intern and workplace opportunities within key areas of our business.

Rhyme & Reason - Sustainable Haircare:
Bottles and caps made with 100% recycled material; 92% natural formulations; vegan; 100% recyclable.

Amie Naturally Kind Skincare:
10% PCR in tubes and bottles.

Over 7 tonnes of plastic per year removed from our seasonal gifting ranges.

Only 100% PCR material used in bottles and jars in our "Happy Place" seasonal gifting range.

No CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora - an international agreement between governments ensuring international trade in specimens of wild animals and plants does not threaten the survival of the species) Ingredients used in our products.

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All of our Products are Cruelty-Free and RSPO compliant.

We are zero-to landfill with our everyday waste from our head office location in Cheltenham.

We have a dedicated recycling zone for paper, card, plastics, glass, cans, batteries and print cartridges, together with office messaging and call to action campaign covering a range of green initiatives across our Studio 19 head office.

We have commenced the strategic move of our servers and all data across to cloud-based solutions that will see the majority of our infrastructure migrated to carbon-efficient and renewable energy data centres by the end of 2021.

We donated £25k in 2021 through our membership of 1% of the planet, to the Galapagos Conservation Trust which works to restore habitats and protect species on the Galapagos Islands.

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We saved 60 pallets [ or in excess of 100,000 single items ] of end of line excess stock from landfill through donation to local charitable partners in 2020 and 2021.

We have well-developed people strategies, policies and practices which support the achievement of our human resource strategy, goals and objectives and contribute to creating a high performing and aspirational workforce.

We support the wellbeing and resilience of our employees through a number of corporate perks and initiatives including gym membership; membership of health and wellbeing cashback scheme; access to employee assistance helpline; cycle to work scheme.

We have embedded our sustainability goals across all of our teams by including a sustainability pillar in each of our department strategies which in turn cascades down to personal objectives for each of our employees.

All key suppliers audited to a minimum 2-pillar SMETA/SEDEX or similar accreditation standard.

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85 local causes supported through charitable donations across the last 5 years with a total of £100,000 donated.