Capturing the imagination of Generation Z audiences the world over, Zoella’s YouTube channel was created in 2009 and was the start of her meteoric rise to digital stardom.
Enthralling a vast online global community with her love of all things beauty, fashion and lifestyle, Zoe quickly became the UK’s most popular beauty YouTuber with combined lifetime views of over 1.45 billion.
Uniting remarkable digital awareness with sharp brand storytelling, Zoella Beauty was created by SLG and in close partnership with Zoe. It became one of the UK’s fastest growing bath & body collections ever launched with its fun, creative and covetable products for beauty-obsessed girls.
The UK’s most popular beauty YouTuber.
Design brilliance, tongue-in-cheek playfulness and brimming with youthful confidence, Zoella’s style tribe evolved to blur beauty, lifestyle and home styling missions - creating a world of beautiful products for the digital generation.
Fun, creative and covetable products for the beauty-obsessed teen.