rhyme & reason

With an uncompromising desire to connect sustainability, formulation science and haircare style & trend, Rhyme & Reason is a haircare brand with a uniquely soulful spirit.

It is a brand born from the intention to do the right thing and is backed by the Rhyme & Reason Expert Circle, a collection of external industry experts who advise and guide the brand on essential matters ranging from ecology to materials science to hair trend & style.

The brand is a collection of incredible regimes & extra-ordinary blends that contain some of mother nature's finest naturally derived ingredients. Expertly-crafted, dermatologist approved and vegan. Packaging is uniquely sustainable. It is 100% recycled & 100% recyclable.

Through Rhyme & Reason's long term partnership with the 1% For The Planet initiative, the brand have made a water-tight commitment to support environmental causes such as The Galapagos Conservation Trust. The brand donates 1% of gross sales each year to this truly great environmental cause.

The brand is a pioneering fusion of gorgeously healthy hair, eco-conscience, fashion & trend that unites free-spirited style with skincare science and where scalp care and haircare benefits combine.

Rhyme & Reason