Paul Smith
Creative British spirit, bottled.
SLG has joined forces with British fashion icon Paul Smith, for a dynamic male grooming collaboration that blends expert craftsmanship with signature wit.
The debut collection - sold exclusively at Boots - brings a new era of self-care whilst reflecting Paul Smith’s trademark playfulness and optimism.
SLG worked closely with Paul Smith’s creative team to deliver a fresh yet authentic concept – fusing rich brand heritage with premium beauty sector narratives.
This collaborative process ensured that every detail – down to the signature use of colour and subtle stripe motifs - feels inherently Paul Smith.
Bringing the extra-ordinary to the everyday.
From formulation to form, everything with a Paul Smith twist.
